Product Details
VISTASCREEN LTD
A RARE SET OF TEN '3-D' EROTIC VIEWING CARDS,
dating between 1955-61, from the 'Art Studies' group (set 2, series 42)
Other Notes: The VistaScreen Co Ltd was launched in the late 1950s by two friends Jack Spring & Jeffery Leigh who at the time owned a paper merchanting company; Capital Paper Company. The Vistascreen 3D system became popular during the late 1950s through early 1960s when ex-RAF photographer Stanley Long joined the company. Stanley shot the vast majority of the stereo images, mostly using a 1920s Rollei Heidoscope stereo camera with a plate back. The Vistascreen viewers were manufactured in ivorine and were designed to fold flat in order to be able to be compactly stored and were priced at 1/6d (around 7.5p in today's terms). The 3-D experience given by these viewers was astonishing for the time of which they were invented. Picture cards were supplied in booklets (missing from this Lot), each one had about 10 cards in them costing around 2/6d (12.5p today). Interestingly, after going into receivership in 1961, Vistascreen was also featured in a Weetabix breakfast cereal promotion with red, branded viewers. The promotion lasted for a number of years and featured 6 different sets of 25 3D cards; Working Dogs, Thrills, British Cars, British Birds, Animals and Our Pets. The Weetabix promotion gave away single cards with their breakfast cereal and the viewers could be purchased by mail order directly from the Weetabix factory. These were the same as the originals, but red in colour and with Weetabix' printed on the back.
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Estimate £20-30